Channel surfing: Where consumers shop for travel online

Channel surfing: Where consumers shop for travel online When consumers plan their leisure travel, they quickly discover that there’s often more than one way to get from here to there. A new Expedia white paper examines how leisure travelers in eight global travel markets shop for and purchase their trips, with particular attention paid to online travel shopping and booking. Source: Hotel Marketing Channel surfing: Where consumers shop for travel online

Best Western integrates Expedia MeetingMarket technology

Best Western integrates Expedia MeetingMarket technology Expedia and Best Western have expanded their partnership with a new collaboration targeting the MICE industry, and will see more than 200 Best Western hotels adopt Expedia’s MeetingMarket tool, making it the first global hotel brand to white label the technology. Source: Hotel Marketing Best Western integrates Expedia MeetingMarket technology

Airbnb v NYC v Expedia: goodbye hotel, hello 21st century lodging?

Airbnb v NYC v Expedia: goodbye hotel, hello 21st century lodging? Whether Airbnb runs with the opportunity to become a fully-fledged recognised OTA remains to be seen. But the sooner that hoteliers recognise that one customer can buy into more than one concept, the more successful they will be. Source: Hotel Marketing Airbnb v NYC v Expedia: goodbye hotel, hello 21st century lodging?