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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Expedia: End to hotel dimming, spotlight now on commissions

Expedia: End to hotel dimming, spotlight now on commissions Even if the practice of dimming is no longer a strategy for some OTAs, other contentious issues remain in the OTA-hotel relationship not least of which is high commission rates. Source: Hotel Marketing Expedia: End to hotel dimming, spotlight now on […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Brexit delivers cheaper hotel rooms, as business travel budgets are being slashed

Brexit delivers cheaper hotel rooms, as business travel budgets are being slashed Brexit has led to uncertainty, and uncertainty scares businesses. Hotels will have to focus more on leisure travelers. They need them to hold the sector up because PwC has noticed that business travellers are staying home. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Travel search sites angry over redistribution restrictions from airlines

Travel search sites angry over redistribution restrictions from airlines Evidence is emerging of a growing tension between airlines and travel search engines over how prices for air tickets are displayed to users in results. Source: Hotel Marketing Travel search sites angry over redistribution restrictions from airlines

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The impact of Google’s new travel app on hoteliers’ strategies

The impact of Google’s new travel app on hoteliers’ strategies Since Google Trip’s algorithm appears to have a solely organic function, hoteliers should ensure that they have a mobile-friendly website that offers fresh, unique content that is search engine optimized. Source: Hotel Marketing The impact of Google’s new travel app […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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