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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Unfazed Expedia ‘can grow through any disruption’

Unfazed Expedia ‘can grow through any disruption’ While there is a lot to worry about in travel at the moment, Expedia’s top management team was unfazed as it presented its latest financial results to one of the world’s toughest audiences. Source: Hotel Marketing Unfazed Expedia ‘can grow through any disruption’

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

IHG claims direct booking success

IHG claims direct booking success InterContinental Hotels Group’s latest attempt to wrestle back some control from online travel agencies is proving a hit with customers. Source: Hotel Marketing IHG claims direct booking success

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

OTAs vs hotels: why ‘an old and tired story’ keeps running

OTAs vs hotels: why ‘an old and tired story’ keeps running Cost of acquisition driving direct business and keeping up with technology are the three things that keep a lot of hoteliers awake at night. Source: Hotel Marketing OTAs vs hotels: why ‘an old and tired story’ keeps running

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Buying your way to the top of OTAs

Buying your way to the top of OTAs By optioning to use specific programs present on certain online travel agencies, a hotel can improve their visibility in both instances thus yielding the opportunity for a property to amass more revenue. Source: Hotel Marketing Buying your way to the top of […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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