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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Yahoo Travel is closing amidst broader reorganization at Yahoo

Yahoo Travel is closing amidst broader reorganization at Yahoo As part of an effort to concentrate on the company’s areas of editorial strength, Yahoo will begin “phasing out” seven of its digital magazines, including Yahoo Travel. Source: Hotel Marketing Yahoo Travel is closing amidst broader reorganization at Yahoo

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Travelport reports hotel booking growth

Travelport reports hotel booking growth Travelport hopes to strengthen its position as one of the leading hotel distributors after seeing its total number of booked room nights increased to 65 million in 2015. Source: Hotel Marketing Travelport reports hotel booking growth

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hilton’s new direct-booking discount comes with caveats

Hilton’s new direct-booking discount comes with caveats “Stop Clicking Around. Start Saving.” That’s the headline of Hilton’s new ad campaign, and the nub of its latest marketing push. But the company has encumbered its value proposition with an awful lot of if’s and but’s. Source: Hotel Marketing Hilton’s new direct-booking […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Priceline ‘doesn’t appreciate’ hotel chains’ direct-booking moves

Priceline ‘doesn’t appreciate’ hotel chains’ direct-booking moves The argument of Priceline Group CEO Darren Huston is that chains are shooting themselves in the foot – and their properties aren’t happy – when the chains offer lower rates on their own websites because then their listings on Booking.com won’t convert as […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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