New Cornell report highlights value of hotel amenities A new report from Cornell University’s Center for Hospitality Research suggests a return on investment analysis to determine which amenities are the best ones to offer. Some amenities are great at attracting first-time guests, while others have a significant impact on generating repeat business. Source: Hotel Marketing New Cornell report highlights value of hotel amenities
Hotel revenue managers say they want a revolution A survey of 381 hotel revenue managers worldwide by Cornell University finds a surging interest in seeing the biggest possible picture of what’s happening at their properties transactionally. Source: Hotel Marketing Hotel revenue managers say they want a revolution
Unlocking a hotel innovation strategy How do top hoteliers think, tinker with and discover a more innovative, personalized and memorable customer experience? Ecole hôtelière de Lausanne has analyzed several disruptively innovative approaches from leading hotels. Source: Hotel Marketing Unlocking a hotel innovation strategy
Are travel brands failing to capitalize on own-brand traffic? Travel marketers spend a huge amount of time trying to get people on to their brand’s booking channels but should they instead spend more time improving these channels? A new white paper suggests that closing the loop is the most profitable thing marketers can do. Source: Hotel Marketing Are travel brands failing to capitalize on own-brand traffic?