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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Terrorism scares away the tourists Europe was counting on

Terrorism scares away the tourists Europe was counting on The surge of attacks in Europe as turned travelers away from Europe’s larger economies and toward calmer places like Spain, Greece or Scandinavia. Source: Hotel Marketing Terrorism scares away the tourists Europe was counting on

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Where will social media users go in 2017?

Where will social media users go in 2017? As social media networks continue to evolve, so does the demographic of users on the respective platforms. NewsCred looked at the data and pulled together current 2016 trends with early predictions about where social media users will go in 2017. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How OTAs manipulate hotel search results

How OTAs manipulate hotel search results A new OTA practice involves deliberatly minimizing a hotel’s appearance or ranking on its results pages. A byproduct of the behind-the-scenes conflict between hotels, which want customers to book directly with them, and OTAs, which don’t want to be undercut by the hotels. Source: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Expedia misses revenues on higher promotions, discounts

Expedia misses revenues on higher promotions, discounts Expedia reported lower-than-expected quarterly revenue due to higher promotions for its member loyalty program and discounts to promote new hotel listings. Company explores the feasibility of taking Trivago public. Source: Hotel Marketing Expedia misses revenues on higher promotions, discounts

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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