How Kimpton Hotels creates personalised guest experiences For Kimpton, the concept of tribes forms the “texture” of its individual relationship with each customer. “We think in terms of emotional touchpoints rather than customer journey touchpoints.” Source: Hotel Marketing How Kimpton Hotels creates personalised guest experiences
Design critique – the Booking.com way Booking.com provides an in-depth look at how its Design Lab uses critique sessions to identify problems in its products, well before they become too difficult to approach. Source: Hotel Marketing Design critique – the Booking.com way
Mobile travel is not ready for take-off Most of the world’s leading travel companies have struggled to deliver apps that function reliably or offer an engaging, intuitive experience. Treating mobile apps as an afterthought no longer cuts it. Travel brands must catch up, as mobile devices have become integral to our everyday lives. Source: Hotel Marketing Mobile travel is not ready for take-off
Priceline selects company insider as next CEO The Priceline Group has named Glenn Fogel, a 16-year veteran of the company, as its new CEO. Fogel, who currently serves as Priceline’s head of strategy and executive vice president of corporate development, will make the transition Jan. 1. Source: Hotel Marketing Priceline selects company insider as next CEO