Your hotel website doesn’t matter as much as you think A good hotel website is important, but relying on people to end up there by searching for the right terms leaves too much to chance, according to a new report by brand engagement firm Sullivan. Instead, find more places to direct the conversation and showcase your guest experience. Source: Hotel Marketing Your hotel website doesn’t matter as much as you think
Hoteliers and travel buyers: The road to successful partnerships A new GBTA Foundation study, conducted in partnership with AccorHotels, reveals that most agree successful partnerships are earned through trust, active communication and understanding each other’s goals. Source: Hotel Marketing Hoteliers and travel buyers: The road to successful partnerships
Most UK travel firms expect price rises in 2017 British holidaymakers could be paying at least 10% more for their holidays in 2017, new research warns. This is due to continued uncertainty over Brexit, plus a combination of sterling depreciation, the rising cost of oil and ongoing geopolitical events affecting global tourism. Source: Hotel Marketing Most UK travel firms expect price rises in 2017
German travelers prefer booking offline Mobile sites and apps are playing a key role when consumers in Germany explore travel options – especially among those already converted to researching travel via handheld devices. However, when it comes to turning research into a paid-for plan, the picture in Germany is less rosy. Source: Hotel Marketing German travelers prefer booking offline