Airlines ‘woefully underestimating’ potential of digital, says PwC

Airlines ‘woefully underestimating’ potential of digital, says PwC The potential of digital technology is being “woefully underestimated” for internal use by airlines.The accusation comes from Ben Paul, the new airlines and airport industry leader at PwC. Source: Hotel Marketing Airlines ‘woefully underestimating’ potential of digital, says PwC

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