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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

U.S. summer forecast calls for record hotel demand, but low room rate growth

U.S. summer forecast calls for record hotel demand, but low room rate growth The U.S. hotel industry is projected to experience record-breaking room demand but low room rate growth during June through August 2016, according to summer forecast figures from STR. Source: Hotel Marketing U.S. summer forecast calls for record […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google adds Booking.com hotel reviews

Google adds Booking.com hotel reviews While Google still shows its own reviews for hotel listings, the company now added an additional section that for the poment is popoulated by Priceline Groups reviews, including Booking.com and Agoda. Source: Hotel Marketing Google adds Booking.com hotel reviews

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotel loyalty programs growing members faster than engagement

Hotel loyalty programs growing members faster than engagement Major chains saw their numbers of loyalty program members in 2015 increase an estimated 13.1 percent, but it’s likely that more than half of these memberships are inactive or lapsed. Source: Hotel Marketing Hotel loyalty programs growing members faster than engagement

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hyatt unlocks mobile-enabled amenities

Hyatt unlocks mobile-enabled amenities The Hyatt Regency San Francisco is enabling guests to stream subscription-based content from their smartphones to in-room televisions, showcasing how hotel marketers can offer more entertainment options for personal devices. Source: Hotel Marketing Hyatt unlocks mobile-enabled amenities

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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