6 ways you can turn guests into social media advocates The best marketing your hotel can receive comes from word of mouth generated by your promoters and advocates. However, developing a relationship over social media with your guests can seem time-consuming and overwhelming, and as a result may only be carried out in an ad-hoc fashion. Source: Hotel Marketing 6 ways you can turn guests into social media advocates
What is the optimal occupancy for hotels, with respect to profitability? At a certain occupancy, profit margins are not likely to be improved without increasing average rates. Operators would be better served to achieve a high level of occupancy, and then increase rates to further boost their bottom line at higher margins. Source: Hotel Marketing What is the optimal occupancy for hotels, with respect to profitability?
10 new technologies for modern hotel rooms Hotel rooms are changing. New technology for the global hotel industry has debuted at a staggering rate, and experts say they expect many of the new devices created in the past decade to be standard soon. Source: Hotel Marketing 10 new technologies for modern hotel rooms
Trivago files for IPO, Expedia to retain controlling stake Dutch private company Travel B.V. filed Monday for the initial public offering of global hotel search platform Trivago. Following the IPO’s completion, Travel B.V. said it plans to undergo a post-IPO corporate reorganization in order to simplify its structure. Source: Hotel Marketing Trivago files for IPO, Expedia to retain controlling stake