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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

What motivates a top TripAdvisor reviewer to write reviews?

What motivates a top TripAdvisor reviewer to write reviews? To understand why people in general post reviews, there’s no one better to talk to than an active reviewer like Mark Fisher, who has taken the activity from a hobby to an obsession to an art form. Source: Hotel Marketing What […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Priceline’s next growth area will be in corporate travel

Priceline’s next growth area will be in corporate travel Although Priceline’s approach to corporate travel has been lukewarm, it appears that the company is slowly shifting its focus to expand its customer base and to scale up its business footprint. Source: Hotel Marketing Priceline’s next growth area will be in […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Five stars – says who? My trouble with TripAdvisor

Five stars – says who? My trouble with TripAdvisor Despite the fact that virtually every week brings a new story about how useless TripAdvisor is, the site trundles on like a marauder, spewing an ever-increasing volume of freely given, unpaid “content”, as it has since its conception in 2000. Source: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb Is facing an existential expansion problem

Airbnb Is facing an existential expansion problem The mayors of 10 major markets around the globe are starting a task force to construct a common response to the problems that Airbnb brings. Source: Hotel Marketing Airbnb Is facing an existential expansion problem

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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