Next gen hotel loyalty

Next gen hotel loyalty Guest loyalty as a concept is not dead, but it is rapidly evolving. Points and redemption-based models are antiquated and failing to impress the modern traveler. Instead, hotels are more likely to have success building loyalty with today’s guests with more personalized surprise and delight experiences. […]

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Luxury travel trends shift as affluent millennials act on their aspirations

Luxury travel trends shift as affluent millennials act on their aspirations Many millennials today are entering their peak earning years and gaining more affluence at unprecedented rates. This new generation is changing the face of affluence forever. Source: Hotel Marketing Luxury travel trends shift as affluent millennials act on their […]

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