Travel agents struggle to market against OTAs

Travel agents struggle to market against OTAs When it comes to reaching consumers, travel agencies don’t have the resources to fight against travel providers and online booking titans. They need to be more creative with the tools they do have, and many are experimenting on social media and other digital channels. Source: Hotel Marketing Travel agents struggle to market against OTAs

Travel Weekly’s 2016 travel industry survey

Travel Weekly’s 2016 travel industry survey Travel Weekly’s annual by-the-numbers look at how the travel agency channel is evolving. This year’s sampling of more than 1,800 agents found a sharp increase in home-based agent revenue; that terrorism tops airfare costs as the issue keeping agents up at night; and more independent contractors entering the realm. Source: Hotel Marketing Travel Weekly’s 2016 travel industry survey