Search engines continue to be largest traffic driver for hotel sites

Search engines continue to be largest traffic driver for hotel sites Over 50% of traffic for UK travel accommodation sites on the Hitwise platform in July 2016 came from search engines for both direct hotel sites and hotel aggregator sites, with just under 50% for rental sites. Source: Hotel Marketing Search engines continue to be largest traffic driver for hotel sites

Skyscanner CEO discusses why he just sold his company for $1.7 billion

Skyscanner CEO discusses why he just sold his company for .7 billion While the terms of the acquisition were what swung Gareth Williams toward selling rather than taking a chance on the stock market with a long rumored IPO – operational independence was the key driver that led to the Ctrip acquisition. Source: Hotel Marketing Skyscanner CEO discusses why he just sold his company for .7 billion