Starwood and TripAdvisor announce new Instant Booking partnership

Starwood and TripAdvisor announce new Instant Booking partnership From a last-minute business trip to a special luxury getaway, customers can seamlessly book a room at participating Starwood properties through TripAdvisor’s booking platform. The partnership enables Starwood to market and merchandise its brands to TripAdvisor users starting in the first half […]

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Online advertising: Tips based on The Leading Hotels of the World’s campaigns

Online advertising: Tips based on The Leading Hotels of the World’s campaigns MarketingSherpa sat down with Debbie Johnsen, Director of Interactive Marketing, The Leading Hotels of the World, to discuss paid search, travel-specific Meta Search Networks, A/B testing, attribution modeling, the customer journey, content and customer reviews. Source: Hotel Marketing […]

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Hilton checks in millennial-friendly hotel brand with mobile-centric features

Hilton checks in millennial-friendly hotel brand with mobile-centric features Hilton is ramping up to target millennial travelers with the introduction of its midscale Tru by Hilton brand, which possesses a digital-first mentality with features such as mobile check-in, room selection, keyless room entry and a reimagined front desk. Source: Hotel […]

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