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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Google on creating a travel micro-moments strategy

Google on creating a travel micro-moments strategy When researching on their smartphones, consumers today are more loyal to their need than to any particular brand. For travel brands, this means you have to earn (and re-earn) each person’s consideration in every micro-moment they experience. Google’s latest article series reveals the […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

TripAdvisor revamps flight search, adds user reviews

TripAdvisor revamps flight search, adds user reviews While TripAdvisor transformed the way consumers research hotels and often the way hotels interact with guests, now the largest travel site in the world is trying to do something similar for flights and airlines. Source: Hotel Marketing TripAdvisor revamps flight search, adds user […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why the Chinese travel market looks so enticing to Priceline

Why the Chinese travel market looks so enticing to Priceline Priceline took its time to study the Chinese market before jumping right in and getting rejected, avoiding the fate of other internet businesses that are now either blocked or mostly irrelevant in the country. Source: Hotel Marketing Why the Chinese […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Ctrip crashes travel start-ups in China

Ctrip crashes travel start-ups in China In China, dozens of online travel start-ups have failed or are inching toward collapse, sending blows to venture capitalists who have bet hundreds of millions of U.S. dollars in the online travel sector bubble. Source: Hotel Marketing Ctrip crashes travel start-ups in China

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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