‘Silver traveler’ survey reveals sector’s strength Despite older generations often being cited as big advocates of travel agents, they actually prefer to book directly with a tour operator. Source: Hotel Marketing ‘Silver traveler’ survey reveals sector’s strength
The (ongoing) trouble with travel distribution: Customer experience Companies that can solve real customer needs, including through partnerships with other members of the travel ecosystem, will position themselves at the vanguard of travel distribution, says McKinsey & Company. Source: Hotel Marketing The (ongoing) trouble with travel distribution: Customer experience
TripAdvisor is being massively outspent by its biggest rivals As it tries to compete with Expedia, Priceline and others to become a leading hotel-booking site, TripAdvisor faces a dilemma that numerous competitors have faced before – getting massively outspent in marketing. Source: Hotel Marketing TripAdvisor is being massively outspent by its biggest rivals
Drop in US interest revealed by Kayak search data Searches for 2017 holiday flights to key US destinations have “fallen off a cliff”, according to new research. As a result, average prices for hotel rooms in Las Vegas have dropped on average 39%, in San Francisco by 34% and New York by 32%. Source: Hotel Marketing Drop in US interest revealed by Kayak search data