From looker to booker: How TripAdvisor helped steer a content company into an online retailer

From looker to booker: How TripAdvisor helped steer a content company into an online retailer In an interview with Marketing Land, TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction. Source: Hotel Marketing From looker to booker: How TripAdvisor helped steer a content company into an online retailer

Channel surfing: Where consumers shop for travel online

Channel surfing: Where consumers shop for travel online When consumers plan their leisure travel, they quickly discover that there’s often more than one way to get from here to there. A new Expedia white paper examines how leisure travelers in eight global travel markets shop for and purchase their trips, with particular attention paid to online travel shopping and booking. Source: Hotel Marketing Channel surfing: Where consumers shop for travel online