Expedia’s CEO talks long-term strategy While at Phocuswright, Expedia’s CEO Dara Khosrowshahi sat down with Tnooz to talk social media platforms, hospitality B2B technology, and the competitive aspect of hotels versus OTAs. Source: Hotel Marketing Expedia’s CEO talks long-term strategy
From looker to booker: How TripAdvisor helped steer a content company into an online retailer In an interview with Marketing Land, TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction. Source: Hotel Marketing From looker to booker: How TripAdvisor helped steer a content company into an online retailer
Travel ad impact greatest in booking stage The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of Canadian travel bookers notice advertising, according to a new survey by Expedia Media Solutions. Source: Hotel Marketing Travel ad impact greatest in booking stage
Channel surfing: Where consumers shop for travel online When consumers plan their leisure travel, they quickly discover that there’s often more than one way to get from here to there. A new Expedia white paper examines how leisure travelers in eight global travel markets shop for and purchase their trips, with particular attention paid to online travel shopping and booking. Source: Hotel Marketing Channel surfing: Where consumers shop for travel online