Best Western integrates Expedia MeetingMarket technology Expedia and Best Western have expanded their partnership with a new collaboration targeting the MICE industry, and will see more than 200 Best Western hotels adopt Expedia’s MeetingMarket tool, making it the first global hotel brand to white label the technology. Source: Hotel Marketing Best Western integrates Expedia MeetingMarket technology
Airbnb v NYC v Expedia: goodbye hotel, hello 21st century lodging? Whether Airbnb runs with the opportunity to become a fully-fledged recognised OTA remains to be seen. But the sooner that hoteliers recognise that one customer can buy into more than one concept, the more successful they will be. Source: Hotel Marketing Airbnb v NYC v Expedia: goodbye hotel, hello 21st century lodging?
Continued growth in European tourism demand International tourist arrivals to Europe grew by 3% in the first half of the year compared to the same period last year. European tourism continues its positive trend and shows exceptional resilience to geopolitical and safety and security challenges. Source: Hotel Marketing Continued growth in European tourism demand
Consumption of digital travel content sees double-digit growth year-over-year A new study from Expedia Media Solutions and comScore reveals extensive planning and booking Journey for American, British and Canadian travelers during the 45-day path to purchase. Source: Hotel Marketing Consumption of digital travel content sees double-digit growth year-over-year