Desire for loyal customers is driving digital and data innovation in travel

Desire for loyal customers is driving digital and data innovation in travel If there was one thing to takeaway from EyeforTravel’s recently rebranded flagship US show it was that customer experience is more important than product. According to Mandeep Grewal, Managing Director, United Airlines, having the best product today is simply not enough; you also need to have the best service. Source: Hotel Marketing Desire for loyal customers is driving digital and data innovation in travel

How Airbnb uses data science to improve their product and marketing

How Airbnb uses data science to improve their product and marketing Since its humble beginnings, Airbnb has made no secret of its heavy use of data science to build new product offerings, improve its service and capitalize on new marketing initiatives. Here’s how they do it – and what you can learn from them. Source: Hotel Marketing How Airbnb uses data science to improve their product and marketing