Booking.com launches loyalty program for business travelers Booking.com has debuted Booking.com Travel Rewards for business travelers, offering 10 percent discounts on selected hotels and other perks, and has been ramping up enrollment since the Summer. Source: Hotel Marketing Booking.com launches loyalty program for business travelers
Book-direct push failing to slow down OTAs U.S. hotels’ booking and marketing costs are rapidly outpacing total revenue growth, while recent direct-booking efforts among the largest U.S. hotel companies appear to be doing little to stem growth of the OTAs, according to a pair of recently released reports. Source: Hotel Marketing Book-direct push failing to slow down OTAs
Airbnb guests tend to be motivated by low cost, use it as a hotel substitute Travelers who use Airbnb tend to be motivated by the service’s practical benefits (low cost, convenient location, and household amenities), and usually rent entire homes rather than sharing the accommodation with a host, finds a new report. Source: Hotel Marketing Airbnb guests tend to be motivated by low cost, use it as a hotel substitute
Egencia makes smartwatches even smarter for business travelers Egencia has supercharged its user experience for business travelers, allowing them to switch between Egencia applications on desktop and mobile – and now smartwatch – without missing a connection. Source: Hotel Marketing Egencia makes smartwatches even smarter for business travelers