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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Latest trend in hotel brands: Not to be a brand at all

Latest trend in hotel brands: Not to be a brand at all While in the past, big chains sold themselves on consistency, today they are pushing one-of-a-kind properties over cookie-cutter rooms. Source: Hotel Marketing Latest trend in hotel brands: Not to be a brand at all

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

In search of hotels, more travelers turn to OTAs than hotel websites

In search of hotels, more travelers turn to OTAs than hotel websites According to a research paper jointly released by Phocuswright, and Expedia, 61-75% of online hotel shoppers in a range of developed markets used an OTA when shopping for hotels and accommodations, compared to just 15-44% who visited a […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Booking.com: One million reservations in a single day

Booking.com: One million reservations in a single day In the second quarter, Booking.com crossed two milestones: one million total properties in its portfolio and one million bookings per day. Source: Hotel Marketing Booking.com: One million reservations in a single day

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Priceline CEO to hotels: We can offer discounted rates, too

Priceline CEO to hotels: We can offer discounted rates, too Priceline Interim CEO Jeffery Boyd said the company will continue to “press” the chains for their lowest rates and noted that Priceline is equipped to advertise substantial discounts, too. Source: Hotel Marketing Priceline CEO to hotels: We can offer discounted […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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