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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Trust in OTAs falling, use of mobile apps rising

Trust in OTAs falling, use of mobile apps rising New research from digital hotel marketing firm Fuel reveals consumer’s trust with Online Travel Agents is waning leading to more people booking direct and the benefits to hoteliers of a mobile app. Source: Hotel Marketing Trust in OTAs falling, use of […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The hotel industry in 2036, according to Hotel Yearbook

The hotel industry in 2036, according to Hotel Yearbook Instead of focusing on the near-term developments expected to have an impact on the hotel industry, The Hotel Yearbook 2036 is breaking new ground, taking us a giant leap 20 years into the future. Source: Hotel Marketing The hotel industry in […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How the Expedia Accelerator Program works

How the Expedia Accelerator Program works Expedia’s new Accelerator program offers a way for hotel properties to move their way up from page three to the first page of listings on Expedia.com — all they might have to do is pay Expedia an additional 10 percent commission on top of […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotels flexed some muscle in corporate rate negotiations

Hotels flexed some muscle in corporate rate negotiations After months of negotiations, hotels have emerged with higher rates for corporate customers in 2016. But increases are likely not as high as hotels would have liked. Source: Hotel Marketing Hotels flexed some muscle in corporate rate negotiations

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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