Airbnb’s threat to hotels is only getting sharper The industry is already experiencing trouble with lower occupancy rates and smaller profits per room, and a new survey from Morgan Stanley points to more problems in the future. The bank’s survey found that Airbnb is presenting an even greater threat to hotels than expected. Source: Hotel Marketing Airbnb’s threat to hotels is only getting sharper
Expedia’s CEO talks long-term strategy While at Phocuswright, Expedia’s CEO Dara Khosrowshahi sat down with Tnooz to talk social media platforms, hospitality B2B technology, and the competitive aspect of hotels versus OTAs. Source: Hotel Marketing Expedia’s CEO talks long-term strategy
From looker to booker: How TripAdvisor helped steer a content company into an online retailer In an interview with Marketing Land, TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction. Source: Hotel Marketing From looker to booker: How TripAdvisor helped steer a content company into an online retailer
Travel ad impact greatest in booking stage The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of Canadian travel bookers notice advertising, according to a new survey by Expedia Media Solutions. Source: Hotel Marketing Travel ad impact greatest in booking stage