Hotel marketing strategies for a competitive advantage in 2017 The OTAs embraced marketing in today’s Internet age before hotels but that does not make them the enemy. With the proper marketing strategies in place and a good understanding of your channel mix, hotels can work to regain ground. Source: Hotel Marketing Hotel marketing strategies for a competitive advantage in 2017
Hotelbeds Group reports UK sales surge Hotelbeds Group, the B2B provider of travel services, has reported strong sales growth in the UK, consolidating its position as the firm’s largest single source market worldwide. Source: Hotel Marketing Hotelbeds Group reports UK sales surge
Marriott launching online travel magazine called Travel Brilliantly Working with global experience design agency Critical Mass, the hotel brand aims to reinvent the rules of online content by giving customers depth and insight on travel through a distinctive lens on editorial content curated by cultural authorities. Source: Hotel Marketing Marriott launching online travel magazine called Travel Brilliantly
Airbnb business is growing quickly among corporate travelers Concur released an in-depth analysis based on a subset of Concur customer data representing $77 million in Airbnb spend and more than 320,000 Airbnb expenses over eight quarters. The findings showed that the number of business travelers expensing Airbnb accommodations grew 44 percent year-over-year in Q2 2016. Source: Hotel Marketing Airbnb business is growing quickly among corporate travelers