2020 Budget season tips: Mapping your hotel’s digital marketing budget Should we invest in search marketing, display advertising, and/or metasearch advertising? Or are we best allocating more budget for social media advertising? Source: Hotel Marketing 2020 Budget season tips: Mapping your hotel’s digital marketing budget
Why a slow website is killing your conversions For every millisecond you shave off your site’s load time, you boost customer trust and confidence in your site. Source: Hotel Marketing Why a slow website is killing your conversions
A new travel marketing paradigm The day of the spurious digital marketing tactics employed by some of the travel industry’s most well‐known brands was never meant to last. Source: Hotel Marketing A new travel marketing paradigm
High-tech and high-touch: A hospitality oxymoron? With a heightened demand for what technology can offer, hoteliers are seemingly faced with a conundrum – how are you to maintain a high touch experience for your guests when less face-to-face interaction is not only expected but desired? Source: Hotel Marketing High-tech and high-touch: A hospitality oxymoron?