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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Travel sites lose bookings with lack of mobile optimization

Travel sites lose bookings with lack of mobile optimization The majority of online travel booking services are missing out on smartphone reservations, with 76 percent not fully mobile-optimized, highlighting the need to reduce Web page payloads and optimize scripts, according to a new report. Source: Hotel Marketing Travel sites lose […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google launches APAC Travel Dashboard

Google launches APAC Travel Dashboard Google has launched its APAC Travel Dashboard which tracks travel search queries on Google.com. The Dashboard was first launched in the US a few months ago. For example, hotel owners can now look at what countries are the top feeder markets for their country and […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The Review Age and what it means for your hotel

The Review Age and what it means for your hotel Corporate transparency, social responsibility and responding to customer reviews in real-time are but three examples of 21st century business practices that have transitioned from value-add to consumer expectation in under a decade. Source: Hotel Marketing The Review Age and what […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Corporate booking trends in focus

Corporate booking trends in focus Fewer travelers were given the freedom to book trips independently in 2015 yet the number of rogue bookers rose by 1 per cent, according to the annual Business Travel Show buyer survey. Source: Hotel Marketing Corporate booking trends in focus

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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