Expedia plans to build Facebook advertising to ‘Google-like levels’

Expedia plans to build Facebook advertising to ‘Google-like levels’ It’s never smart for companies to get over-dependent on a third-party platform, and with that kind of thinking, Expedia is hoping to reduce its reliance on advertising through Google by building up its participation in Facebook and other social platforms. Source: Hotel Marketing Expedia plans to build Facebook advertising to ‘Google-like levels’

Airbnb faces worldwide opposition as city authorities clamp down

Airbnb faces worldwide opposition as city authorities clamp down The company’s phenomenal growth is proving to be its greatest liability. Authorities in cities around the world fear the impact it is having on their communities and are now seeking to arrest Airbnb’s near unfettered expansion. Source: Hotel Marketing Airbnb faces worldwide opposition as city authorities clamp down