TripAdvisor and Viator launch content solution for hospitality providers

TripAdvisor and Viator launch content solution for hospitality providers The joint offering enables hotels to provide travelers with the ability to discover and explore local things to do directly within the partner’s online and mobile channels, as well as book tours and activities through the integration with Viator. Source: Hotel Marketing TripAdvisor and Viator launch content solution for hospitality providers

Big brands continue to dominate travel industry’s search traffic

Big brands continue to dominate travel industry’s search traffic In online travel, search generates 42% of all traffic to the industry, making it the most important source of traffic. “Restaurants near me” becomes most expensive keyword in industry at $3.78 followed by “cheap hotels” at $3.35 per click. Source: Hotel Marketing Big brands continue to dominate travel industry’s search traffic