InterContinental launches its own podcast series “Stories of the InterContinental Life” aims to pique the curiosity of travel-minded listeners. The brand hopes that the podcast will eventually inspire travel – and drive bookings – but is also tracking metrics like awareness, consideration and engagement. Source: Hotel Marketing InterContinental launches its own podcast series
Hospitality can overcome obstacle of virtual, perishable product via digital Digital can help hospitality brands extend their relationship with guests beyond their stay. While translating the atmosphere and service accessible at a hotel to the digital space can be a challenge, it is a necessary approach to reach consumers beyond a property’s walls. Source: Hotel Marketing Hospitality can overcome obstacle of virtual, perishable product via digital
Google now lets you hail an Uber straight from mobile search results Google has updated its search engine for mobile users with a small but handy feature that lets you hail cabs straight from results pages. Source: Hotel Marketing Google now lets you hail an Uber straight from mobile search results
Give consumers a reason to book direct If your direct bookings are losing ground in the battle against online travel agencies, here are some more tried-and-true strategies for a bigger payoff. Source: Hotel Marketing Give consumers a reason to book direct