Why Red Lion-Expedia-Marriott raises some curious questions Direct, direct, direct is best is a well-worn mantra in the hotel business. So why then has Red Lion recently gone and handed over its loyalty programme, and all its future direct business, to Expedia? Source: Hotel Marketing Why Red Lion-Expedia-Marriott raises some curious questions
Expedia moving beyond distribution service For months, major hotel chains have been building loyalty by urging customers to book direct rather than through an OTA. In order to adapt to this ever-shifting online distribution landscape, Expedia is stepping up its game with some of its most prominent hotel partners to provide services beyond booking. Source: Hotel Marketing Expedia moving beyond distribution service
Service is back in fashion Brands across the hotel industry are racing to modernize their products and technology to stay competitive. Yet, corporate travel buyers in BTN’s 2016 Hotel Survey rewarded brands that not only embraced modernity but also turned their attention back to a bedrock principal of hospitality: service. Source: Hotel Marketing Service is back in fashion
Corporate travel buyers name Ritz-Carlton as top luxury brand The newly released Business Travel News 2016 Hotel Survey named Ritz-Carlton as the top brand in the luxury tier, improving from its second-place spot last year. Source: Hotel Marketing Corporate travel buyers name Ritz-Carlton as top luxury brand