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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Strong individual bookings buoy hotel sector through end of the year

Strong individual bookings buoy hotel sector through end of the year As hoteliers prepare for the start of 2016, properties in major North American markets are experiencing strong transient bookings, as well as upticks in average daily rates, leading to strong RevPAR growth. Source: Hotel Marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The hotel billboard effect is dead

The hotel billboard effect is dead Consumers stay on OTA sites, new research data finds. The incidence of consumers going back to the brand site has diminished dramatically. And the continuing dominance and growing sales by OTAs lead to a loss of control of content by hotels, and rising distribution […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google turns to TrustYou for hotel review data

Google turns to TrustYou for hotel review data There is some irony that Google is sourcing this data from a 3rd party given that the review system implemented after the purchase of Zagat and ended after the departure of Marissa Mayer, included much the same type of extra detail. Source: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Travelport buys majority stake in corporate travel tech firm

Travelport buys majority stake in corporate travel tech firm Travelport has acquired a majority stake in Locomote, an Australian corporate travel technology company. According to Travelport, which now owns 55% of Locomote, the investment is to further provide mobile and digital services for corporate travelers. Source: Hotel Marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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