How Destination Canada inspires new travelers with video campaign

How Destination Canada inspires new travelers with video campaign Destination Canada wanted to shift the mindset of German travelers from “I’d love to go to Canada someday” to “I’ve got to book a trip today.” Here’s how the brand tapped YouTube creators for a new campaign and leveraged DoubleClick Bid Manager for its cross-device reach. Source: Hotel Marketing How Destination Canada inspires new travelers with video campaign