Travel distribution entering period of ‘unprecedented change’ While it is “impossible” to tell how long it will take for things like artificial intelligence (AI), virtual reality and augmented reality to affect travel distributors, those technologies will inevitably change the landscape, according to a report released Tuesday. Source: Hotel Marketing Travel distribution entering period of ‘unprecedented change’
Hotel-OTA competition improves focus on distribution When the CEOs of Expedia and Marriott International gave separate talks at the Skift Global Forum last month, they downplayed the competition between hotels and online travel agencies, but there’s a little more to the story than they let on. Source: Hotel Marketing Hotel-OTA competition improves focus on distribution
More on how Expedia converts visitors into customers Part one of Econsultancy’s artile series looked at traffic from organic search and direct type-ins. This article concludes the analysis with a look at traffic from PPC and social (organic and paid). Source: Hotel Marketing More on how Expedia converts visitors into customers
Marriott launches world’s first ‘hotel innovation incubator’ Marriott International has debuted ‘M Beta’ at Charlotte Marriott City Center, an innovation lab that functions as the world’s first hotel in “live beta”. Source: Hotel Marketing Marriott launches world’s first ‘hotel innovation incubator’