Booking.com eyes Asia-Pacific for next move in global domination The strategy is to “achieve the same as we have elsewhere”, says managing director for Asia-Pacific, Oliver Hua, despite being a relative late-comer to the market and having some other sizeable home-grown rivals with which to contend. Source: Hotel Marketing Booking.com eyes Asia-Pacific for next move in global domination
Travel advisors are hottest new thing that never went away Instead of eliminating the role of the travel agent, technology has actually increased consumers’ desire for a human interaction, according to a marketing strategist from high-end hospitality network Virtuoso. Source: Hotel Marketing Travel advisors are hottest new thing that never went away
InterContinental launches its own podcast series “Stories of the InterContinental Life” aims to pique the curiosity of travel-minded listeners. The brand hopes that the podcast will eventually inspire travel – and drive bookings – but is also tracking metrics like awareness, consideration and engagement. Source: Hotel Marketing InterContinental launches its own podcast series
Hospitality can overcome obstacle of virtual, perishable product via digital Digital can help hospitality brands extend their relationship with guests beyond their stay. While translating the atmosphere and service accessible at a hotel to the digital space can be a challenge, it is a necessary approach to reach consumers beyond a property’s walls. Source: Hotel Marketing Hospitality can overcome obstacle of virtual, perishable product via digital