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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Why travel needs more standards to evolve as fast as other tech sectors

Why travel needs more standards to evolve as fast as other tech sectors Outdated technology and a lack of standards allows space for a multitude of third-party vendors to exist between hotels and distributors. In many cases, information from the hotel has to make 5-10 hops through such systems before […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

2016 travel trends for baby boomers

2016 travel trends for baby boomers A new survey provides some great insight into how American baby boomers want to get away in 2016, from desired destinations to lodging options to favorite trip planning tools. Source: Hotel Marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airline customer service top priority on social media

Airline customer service top priority on social media In a recent survey that SimpliFlying had conducted with 166 executives from 78 airlines worldwide, we could see that the use of social media by airlines has matured tremendously over the past couple of years. Source: Hotel Marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Millennial tastes are changing the hotel experience

Millennial tastes are changing the hotel experience Marriott has gone from producing high-thread-count bedsheets to a YouTube Web series designed to entertain younger travelers. But its biggest play yet for Millennials was agreeing to buy Starwood Hotels and Resorts, with its strong presence in the lifestyle brand category. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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