How Airbnb uses data science to improve their product and marketing Since its humble beginnings, Airbnb has made no secret of its heavy use of data science to build new product offerings, improve its service and capitalize on new marketing initiatives. Here’s how they do it – and what you can learn from them. Source: Hotel Marketing How Airbnb uses data science to improve their product and marketing
Are you prepared for digital detox travelers? While the current generation is mostly tech-dependent and cannot afford to disconnect from their gadgets, they’ve surprisingly begun to differ, in thought and action. For a limpid break of sorts, they usually reckon leisure traveling, coupled with a ‘digital detox’ that is a good remedy. Source: Hotel Marketing Are you prepared for digital detox travelers?
Booking.com launches loyalty program for business travelers Booking.com has debuted Booking.com Travel Rewards for business travelers, offering 10 percent discounts on selected hotels and other perks, and has been ramping up enrollment since the Summer. Source: Hotel Marketing Booking.com launches loyalty program for business travelers
Book-direct push failing to slow down OTAs U.S. hotels’ booking and marketing costs are rapidly outpacing total revenue growth, while recent direct-booking efforts among the largest U.S. hotel companies appear to be doing little to stem growth of the OTAs, according to a pair of recently released reports. Source: Hotel Marketing Book-direct push failing to slow down OTAs