What TripAdvisor’s management doesn’t want shareholders to focus on

What TripAdvisor’s management doesn’t want shareholders to focus on TripAdvisor is a company in transition. The global rollout of its Instant Booking platform sees TripAdvisor moving from a business model based on selling ads toward one that sells direct bookings for hotels and flights. Source: Hotel Marketing What TripAdvisor’s management doesn’t want shareholders to focus on

St. Giles hotel gives guests 360-degree cameras to shoot a VR marketing campaign

St. Giles hotel gives guests 360-degree cameras to shoot a VR marketing campaign To create buzz about St. Giles Hotel, the hotels marketing agency put 360-degree cameras into guests’ hands and encouraged them to shoot videos of the cities they were visiting. Source: Hotel Marketing St. Giles hotel gives guests 360-degree cameras to shoot a VR marketing campaign