Fake TripAdvisor reviews push ‘world’s best’ hotels up the rankings Some of the highest-ranked hotels on TripAdvisor reached the top by using fake reviews, a new investigation from Which? Travel has shown. Source: Hotel Marketing Fake TripAdvisor reviews push ‘world’s best’ hotels up the rankings
14 proven ways to encourage customers to write reviews How do you get happy customers to write reviews for your business on public websites? To find out, Databox asked more than 100 marketers to share their best tips. Source: Hotel Marketing 14 proven ways to encourage customers to write reviews
Booking Holdings-backed Yanolja acquires Indian hotel tech firm eZee The creator of South Korea’s most popular hotel app has acquired Indian lodgings management platform eZee Technosys, quickening an expansion beyond its home country. Source: Hotel Marketing Booking Holdings-backed Yanolja acquires Indian hotel tech firm eZee
How to automate bookings with tour operators and destination management companies By and large, many hoteliers struggle to manage bookings from tour operators and DMCs. Source: Hotel Marketing How to automate bookings with tour operators and destination management companies
