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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Chinese travel spending, mobile transactions on the up

Chinese travel spending, mobile transactions on the up Last year, the average budget and actual spending of 2,806 Chinese outbound travelers increased to US$6,026 (+6%) and US$6,706 (+15%) respectively. Source: Hotel Marketing Chinese travel spending, mobile transactions on the up

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Categories: Marketing Articles
Posted by marketingcomgr

Ctrip, Shangri-La deepen partnership to target Chinese travelers

Ctrip, Shangri-La deepen partnership to target Chinese travelers The agreement enables Shangri-La Group’s brands – including Shangri-La, Kerry, Hotel Jen and Traders – to be directly connected and promoted on Ctrip’s platform. Source: Hotel Marketing Ctrip, Shangri-La deepen partnership to target Chinese travelers

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Categories: Marketing Articles
Posted by marketingcomgr

Corporate hotel loyalty programs may drive adoption

Corporate hotel loyalty programs may drive adoption A recent survey of European business travellers reveals that 43% would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates. Source: Hotel Marketing Corporate hotel loyalty programs may drive adoption

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Categories: Marketing Articles
Posted by marketingcomgr

The effect of hotel pricing on OTA search results positioning

The effect of hotel pricing on OTA search results positioning A new research paper finds that for a given price at Booking.com or Expedia, a lower price at the other OTA or on the hotel’s website leads to a worse ranking position. Source: Hotel Marketing The effect of hotel pricing […]

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Categories: Marketing Articles
Posted by marketingcomgr
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