Study finds Marriott to be consumers’ favorite brand The study also found that, while many are using mobile apps to find and book hotels, newer technologies such as check-in kiosks aren’t yet enjoying the same level of success. Source: Hotel Marketing Study finds Marriott to be consumers’ favorite brand
Ritz-Carlton blurs lines between business and pleasure for corporate events The Ritz-Carlton Hotel Company is innovating in the meetings and events space by encouraging organizers to book with its new sensory-stimulating conference program. Source: Hotel Marketing Ritz-Carlton blurs lines between business and pleasure for corporate events
What Kayak learned about conversion At Kayak, SWAT stands for Special Weapons And Tactics and is reponsible for some of the most fruitful changes the company introduced to its website, like switching the text on the bookings page from “Book,” to “Select,” to “View.” Source: Hotel Marketing What Kayak learned about conversion
UK hotels urged to help OTA rate parity investigation The UK Competition and Markets Authority is among ten countries taking part in a study by the European Commission examining whether the changes have affected how hotels market their rooms. Source: Hotel Marketing UK hotels urged to help OTA rate parity investigation