TripAdvisor’s tough road after launching Instant Booking Despite its Instant Booking platform making good business sense for TripAdvisor, asking customers to book on TripAdvisor’s site itself instead of moving to other OTAs could be a challenge. Source: Hotel Marketing TripAdvisor’s tough road after launching Instant Booking
The failure of hotel loyalty programs to defend against Airbnb, quantified Members of hotel loyalty programs are more likely than other travelers to have booked a stay in Airbnb. Thirty-six percent of travelers enrolled in a hotel loyalty program say they’ve tried Airbnb, compared to 15% of non-loyalty travelers, according to a report from Morgan Stanley Research. Source: Hotel Marketing The failure of hotel loyalty programs to defend against Airbnb, quantified
What drives hotel direct bookings in the future? Direct bookings are more expensive to obtain than ever before. Why? Hotels are simply not getting enough direct business to water down the costs of driving the traffic, developing websites and converting the customer. The challenge here is one of volume. Source: Hotel Marketing What drives hotel direct bookings in the future?
Airbnb: We’re a positive force in black and Latino neighborhoods Airbnb says that’s why its business is better for black, Latino and other non-white neighborhoods than hotels – rather than having places clustered in one neighborhood, its rentals are dispersed throughout cities and that brings in more money to those areas. Source: Hotel Marketing Airbnb: We’re a positive force in black and Latino neighborhoods