Hotel direct booking campaigns won’t hurt Priceline and Expedia says study

Hotel direct booking campaigns won’t hurt Priceline and Expedia says study Hilton and Marriott’s substantial advertising campaigns to entice direct bookings on their websites and to steal share from online travel agencies does not mean the sky is falling for sites such as Expedia, Booking.com and Ctrip, according to a new study. Source: Hotel Marketing Hotel direct booking campaigns won’t hurt Priceline and Expedia says study

What TripAdvisor’s management doesn’t want shareholders to focus on

What TripAdvisor’s management doesn’t want shareholders to focus on TripAdvisor is a company in transition. The global rollout of its Instant Booking platform sees TripAdvisor moving from a business model based on selling ads toward one that sells direct bookings for hotels and flights. Source: Hotel Marketing What TripAdvisor’s management doesn’t want shareholders to focus on

St. Giles hotel gives guests 360-degree cameras to shoot a VR marketing campaign

St. Giles hotel gives guests 360-degree cameras to shoot a VR marketing campaign To create buzz about St. Giles Hotel, the hotels marketing agency put 360-degree cameras into guests’ hands and encouraged them to shoot videos of the cities they were visiting. Source: Hotel Marketing St. Giles hotel gives guests 360-degree cameras to shoot a VR marketing campaign