The smart hotelier’s guide to 2017 digital marketing budget planning For the 11th year in a row, HeBS Digital is helping to guide hoteliers in this process by outlining how they should structure their budget in the whitepaper: “The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning.” Source: Hotel Marketing The smart hotelier’s guide to 2017 digital marketing budget planning
Hotel brands pay 18% in customer acquisition on average Hoteliers are holding out in the continued fight to lower OTA commission rates and bring more business in house, and representatives from both sides met during the first day of the Hotel Data Conference to debate distribution. Source: Hotel Marketing Hotel brands pay 18% in customer acquisition on average
Top 2016 locations for Chinese millennial travelers New suggests a recent trend and shift amongst Chinese millenials, from preferring to travel to Asian countries with a similar history and culture, to countries with a dissimilar history and culture. Source: Hotel Marketing Top 2016 locations for Chinese millennial travelers
Majority of U.S. business travelers use hotel apps Three of five business travelers have downloaded at least one of the seven major hotel chains’ apps on their smartphone in the past year, with more than half of those travelers having at least two and one-quarter downloading at least three. Source: Hotel Marketing Majority of U.S. business travelers use hotel apps