TripAdvisor revamps homepage with activity focus alongside hotels TripAdvisor has introduced a ‘Things to Do’ widget on the homepage, allowing users to book local activities alongside hotels, restaurants and flights. This also forms part of company’s new focus on enabling travel bookings, rather than simply research and reviews. Source: Hotel Marketing TripAdvisor revamps homepage with activity focus alongside hotels
Hilton injects spontaneity into guests’ stays via beacon-enabled mobile guides Hilton is enabling its hotel guests to receive insider tips on resort amenities, places of interest and various activities by leveraging a new in-application travel guide, which uses Wi-Fi, GPS technology and beacons to provide on-site recommendations based on users’ preferences. Source: Hotel Marketing Hilton injects spontaneity into guests’ stays via beacon-enabled mobile guides
How Destination Canada inspires new travelers with video campaign Destination Canada wanted to shift the mindset of German travelers from “I’d love to go to Canada someday” to “I’ve got to book a trip today.” Here’s how the brand tapped YouTube creators for a new campaign and leveraged DoubleClick Bid Manager for its cross-device reach. Source: Hotel Marketing How Destination Canada inspires new travelers with video campaign
Business travelers on apps and other hotel technology GBTA Foundation has quizzed US corporate travellers on the hotel technology they use when staying away for business. Source: Hotel Marketing Business travelers on apps and other hotel technology