Alternative lodging grows in importance for Expedia, Priceline

Alternative lodging grows in importance for Expedia, Priceline The two largest OTAs reported substantial growth last quarter in sales of the alternative accommodations they offer, Expedia via HomeAway and Priceline through listings on Booking.com, which analysts said are becoming increasingly important parts of their portfolios. Source: Hotel Marketing Alternative lodging grows in importance for Expedia, Priceline

OTA bookings not only cost more, they also bring less total revenue

OTA bookings not only cost more, they also bring less total revenue Sometimes, we all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the fact that OTA bookings are usually much lower in total value than direct bookings. Source: Hotel Marketing OTA bookings not only cost more, they also bring less total revenue