OTA bookings not only cost more, they also bring less total revenue

OTA bookings not only cost more, they also bring less total revenue Sometimes, we all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the fact that OTA bookings are usually much lower in total value than direct bookings. Source: Hotel Marketing OTA bookings not only cost more, they also bring less total revenue

Internet sales overtake traditional agents at Best Western Australasia

Internet sales overtake traditional agents at Best Western Australasia Head of Commercial Steve Richards told members at Best Western’s annual conference on the Gold Coast that surging internet sales powered the strong results. He also revealed that online sales overtook bookings by traditional travel agents at Best Western for the first time. Source: Hotel Marketing Internet sales overtake traditional agents at Best Western Australasia