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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

GTA thinking out loud a future

GTA thinking out loud a future GTA anchors itself on a Vision 2020 as parent Kuoni Group puts itself up for sale and travel distribution continues to be fast changing. The company’s mission is to reduce the complexity in the next few years. Source: Hotel Marketing GTA thinking out loud […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Indian OTA Ibibo lands $250M

Indian OTA Ibibo lands 0M Ibibo Group, which claims to be India’s largest online travel group, has raised $250 million in new funding. The new funding will be spent on its hotels vertical and technology. Source: Hotel Marketing Indian OTA Ibibo lands 0M

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Instagram now among top five travel marketing channels

Instagram now among top five travel marketing channels More than 60 per cent of travel companies are now using Instagram as part of their marketing according to new research. Although Facebook was the clear winner, a number of newer networks have made inroads alongside Instagram, with Pinterest, Vimeo, Foursquare and […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The problem with Expedia’s new “bidding” market

The problem with Expedia’s new “bidding” market Nearly every hotel on this rock we live on uses Expedia and/or one of its subsidiaries as a booking channel. If we can agree here, then illustrating Accelerator as a money milking machine will be vastly simplified. Source: Hotel Marketing The problem with […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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