Hotel marketers on targeting guests, growing reach Life as a hotel marketer in the digital age involves a lot of cutting through the clutter in managing advertising campaigns and gaining exposure with guests over social channels. Source: Hotel Marketing Hotel marketers on targeting guests, growing reach
Loyalty contribution continues to rise across U.S. hotel bookings The percentage of total room nights booked by members of brand loyalty programs increased 4.4 percent year-over-year to 53.9 percent of all room nights booked at hotel brands with existing loyalty programs. Source: Hotel Marketing Loyalty contribution continues to rise across U.S. hotel bookings
Hoteliers confident distribution pendulum swinging back Hoteliers are increasingly confident that the battle to bring more bookings revenue into direct channels is beginning to pay dividends. Source: Hotel Marketing Hoteliers confident distribution pendulum swinging back
Keeping up with the changing dynamics of customer acquisition costs The cost to acquire a guest goes beyond commissions paid to third-party distribution channels, but how far it goes depends on who you ask. Source: Hotel Marketing Keeping up with the changing dynamics of customer acquisition costs
