Keeping up with the changing dynamics of customer acquisition costs The cost to acquire a guest goes beyond commissions paid to third-party distribution channels, but how far it goes depends on who you ask. Source: Hotel Marketing Keeping up with the changing dynamics of customer acquisition costs
Booking.com promotes first-ever Genius Week U.S. travelers can enjoy exclusive discounts and perks through Booking.com’s Genius loyalty program, simply by logging in or creating an account. Source: Hotel Marketing Booking.com promotes first-ever Genius Week
How Google’s machine learning technology can ace up the travel industry The technology of machine learning is benefiting almost every industry but the most significant modification can be seen in the travel sector. Source: Hotel Marketing How Google’s machine learning technology can ace up the travel industry
Sabre’s acquisition of Farelogix blocked by US Justice Department Court papers filed by the DoJ accused Sabre of seeking “to eliminate” a competitor by acquiring it.” Source: Hotel Marketing Sabre’s acquisition of Farelogix blocked by US Justice Department
