Hotels accuse Expedia of ‘classic bait and switch’

Hotels accuse Expedia of ‘classic bait and switch’ A California hotel operator has filed suit against against Expedia, alleging that the OTA buys search and social media advertising for properties not listed on its sites and then attempts to get interested customers to book with one of its partner hotels instead. Source: Hotel Marketing Hotels accuse Expedia of ‘classic bait and switch’

How Marriott’s real-time mobile rewards strategy results in 100pc conversions

How Marriott’s real-time mobile rewards strategy results in 100pc conversions Marriott is perfecting the art of doling out real-time rewards by targeting social media users mentioning the brand and offering them loyalty points that are instantly added to their accounts, resulting in a 100 percent conversion rate. Source: Hotel Marketing How Marriott’s real-time mobile rewards strategy results in 100pc conversions