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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Luxury hotels invest in experiences

Luxury hotels invest in experiences As travel content platforms and online travel agencies lure consumers away from brand sites, Luxury Hotel brands are using experience-related content to differentiate themselves from those competitors. Source: Hotel Marketing Luxury hotels invest in experiences

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

AccorHotels creates new role to deal with growth, digital and greedy OTAs

AccorHotels creates new role to deal with growth, digital and greedy OTAs A raft of acquisitions and digital developments is helping the French chain to become a key player in industry consolidation and a serial entrepreneur has been appointed to help. Source: Hotel Marketing AccorHotels creates new role to deal […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Inside Expedia’s Usability Lab, consumer behavior provides insights

Inside Expedia’s Usability Lab, consumer behavior provides insights When booking hotel rooms, French travelers want to know if breakfast is included. Asian travelers are concerned about closet size, and US travelers tend not to sweat the small stuff. Source: Hotel Marketing Inside Expedia’s Usability Lab, consumer behavior provides insights

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

HomeAway’s transition under Expedia ‘progressing well’

HomeAway’s transition under Expedia ‘progressing well’ According to analyst Cantor Fitzgerald, HomeAway’s transition is progressing well, with robust growth in paid search volume and a wide range of changes to the website. Source: Hotel Marketing HomeAway’s transition under Expedia ‘progressing well’

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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