What Airbnb understands about customers’ “Jobs to Be Done”

What Airbnb understands about customers’ “Jobs to Be Done” Too many companies focus on making their products better and better without ever understanding why customers make the choices they do. Customers don’t simply buy products or services. They “hire” them to do a job. Source: Hotel Marketing What Airbnb understands about customers’ “Jobs to Be Done”

In search for perfect hotel results, Hipmunk is latest to give it a try

In search for perfect hotel results, Hipmunk is latest to give it a try Metasearch site Hipmunk quietly began offering desktop-site visitors the ability to enter natural language queries such as, “I want a cheap hotel on the Upper West Side” in a bid to make searching easier and to provide more relevant results. Source: Hotel Marketing In search for perfect hotel results, Hipmunk is latest to give it a try