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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Bots are the new apps: Microsoft reveals how artificial intelligence will book hotels

Bots are the new apps: Microsoft reveals how artificial intelligence will book hotels Microsoft has revealed a future where we will interact with numerous ‘bots’ to do everything from book hotels and manage our diaries, to order pizza. Here’s how a Westin bot books a hotel room via Skype. Source: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The connected traveler is taking flight

The connected traveler is taking flight A new study by Apteligent’s found that nearly half of all travelers around the world are connected travelers, meaning they have used a mobile device to plan or book a trip. Source: Hotel Marketing The connected traveler is taking flight

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Bookings slow at North American hotels

Bookings slow at North American hotels Though ADR is still projected to increase in most markets during the first and second quarters, “the slowing new-booking pace is creating new pressure on RevPAR performance. The one bright spot for hotels is the pace of group bookings, according to the latest TravelClick […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Marriott unlikely to match Anbang’s bid for Starwood, analysts say

Marriott unlikely to match Anbang’s bid for Starwood, analysts say Marriott International, which has been engaged in a bidding war with a group led by China-based Anbang Insurance Group made for Starwood Hotels & Resorts, is unlikely to match the higher buyout the Anbang group made earlier this week, say […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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