What Airbnb understands about customers’ “Jobs to Be Done” Too many companies focus on making their products better and better without ever understanding why customers make the choices they do. Customers don’t simply buy products or services. They “hire” them to do a job. Source: Hotel Marketing What Airbnb understands about customers’ “Jobs to Be Done”
The challenges travel marketers face One thing that’s different between travel and other industries is that the universe of resources for travel research and planning is nearly infinite. Cutting through this meandering path to purchase to deliver effective ads can be a huge challenge for travel marketers. Source: Hotel Marketing The challenges travel marketers face
How HostelWorld uses video to connect with target audience of young travelers Most travel brands, and hostel sites in particular, focus on the low price and convenient locations of budget properties. HostelWorld has decided to take a different tack. Source: Hotel Marketing How HostelWorld uses video to connect with target audience of young travelers
In search for perfect hotel results, Hipmunk is latest to give it a try Metasearch site Hipmunk quietly began offering desktop-site visitors the ability to enter natural language queries such as, “I want a cheap hotel on the Upper West Side” in a bid to make searching easier and to provide more relevant results. Source: Hotel Marketing In search for perfect hotel results, Hipmunk is latest to give it a try