Booking.com anticipates mobile users’ purchase intent with AI-driven experience

Booking.com anticipates mobile users’ purchase intent with AI-driven experience Booking.com sought to integrate the latest technologies into its newest product, which aims to personalize travelers’ experiences and anticipate their purchase intent based on previous preferences. Source: Hotel Marketing Booking.com anticipates mobile users’ purchase intent with AI-driven experience

Business travel prices to increase marginally or remain flat for 2017

Business travel prices to increase marginally or remain flat for 2017 GBTA’s Global Travel Price Outlook for 2017 shows only marginal increases or flat travel prices, but for 2017, the key to building successful travel programs will be watching and reacting to an ever-changing global landscape. Source: Hotel Marketing Business travel prices to increase marginally or remain flat for 2017