Hotels are overrated: Reviews on travel websites are rarely honest Good ratings are nearly always one mark too high; bad ones one too low. As both Amazon and TripAdvisor research shows, very few people leave a three-star review, which would be the median score in an honest world. Source: Hotel Marketing Hotels are overrated: Reviews on travel websites are rarely honest
Booking.com announces global release of RateIntelligence Booking.com’s new market intelligence tool, RateIntelligence, empowers accommodation partners of Booking.com to make smart pricing decisions in real time through instant access to market demand data and competitor rate information up to a year into the future. Source: Hotel Marketing Booking.com announces global release of RateIntelligence
How personalisation is affecting business travel Is personalisation a threat to managed travel, or a benefit that’s being delivered too slowly? Both, it seems. Source: Hotel Marketing How personalisation is affecting business travel
Metasearchers need to go beyond affordable fares Even as metasearch engines continue to pride themselves in helping travelers trawl through massive amounts of data, prevailing travel habits are prompting them to look at differentiating themselves beyond mere prices. Source: Hotel Marketing Metasearchers need to go beyond affordable fares