Marriott captures 3x ad engagement with nonintrusive programmatic units

Marriott captures 3x ad engagement with nonintrusive programmatic units Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands. Source: Hotel Marketing Marriott captures 3x ad engagement with nonintrusive programmatic units

Yelp and TripAdvisor lash out at Google over recent change to restaurant searches

Yelp and TripAdvisor lash out at Google over recent change to restaurant searches Yelp has filed another grievance, so to speak, against Google over a recent change to search results that affects restaurant review sites. TripAdvisor has also voiced its displeasure over Twitter regarding the change. Source: Hotel Marketing Yelp and TripAdvisor lash out at Google over recent change to restaurant searches