Study finds Internet travel planning at saturation point in the U.S.

Study finds Internet travel planning at saturation point in the U.S. The travel and tourism industry was quick to adopt the Internet as a “new distribution channel” and “advertising medium”. Yet, the study claims that we still know surprisingly little about “how travel planning has evolved” alongside these technological developments. Source: Hotel Marketing Study finds Internet travel planning at saturation point in the U.S.

What Airbnb understands about customers’ “Jobs to Be Done”

What Airbnb understands about customers’ “Jobs to Be Done” Too many companies focus on making their products better and better without ever understanding why customers make the choices they do. Customers don’t simply buy products or services. They “hire” them to do a job. Source: Hotel Marketing What Airbnb understands about customers’ “Jobs to Be Done”