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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hotels getting more aggressive in fight to get travelers book direct

Hotels getting more aggressive in fight to get travelers book direct As hotel chains bring hundreds of independent hotels into their booking systems, they are trying to prove their own worth and justify their own management or franchise fees. Part of that process means trying to retrain guests to do […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Vacations eclipse business trips as primary US air travel purpose

Vacations eclipse business trips as primary US air travel purpose Personal leisure trips have overtaken business trips as the pre-eminent reason for US airline travel, according to a new study by Airlines for America. Airline trips taken for business purposes in 2015 accounted for 31% of the total. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Cvent to be purchased for $1.65 billion

Cvent to be purchased for .65 billion The acquisition by Vista Equity Partners, a private-equity firm that specializes in technology firms, would turn Cvent into a privately held company. The company’s headquarters will remain in Northern Virginia, where about 700 of its 1,900 employees work. Source: Hotel Marketing Cvent to […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Millennials want you to comment on their online trip photos, Expedia says

Millennials want you to comment on their online trip photos, Expedia says Millennials wish they could be more like the people they present themselves to be on social media. At least, one-third of millennials who travel feel that way, according to a study on the generation’s travel habits from Expedia […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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