Hotel groups turn to TripAdvisor for direct-booking strategy One hotel chain, Marriott International, which participates in TripAdvisor Instant Booking, and one that doesn’t, Hilton Worldwide, are now both using TripAdvisor to persuade travelers through advertising to book direct on the hotels’ respective websites. Source: Hotel Marketing Hotel groups turn to TripAdvisor for direct-booking strategy
Airbnb raising a reported 0M at a B valuation Almost a year after its last raise of $1.6 billion, the company is said to be adding $850 million to its coffers. Source: Hotel Marketing Airbnb raising a reported 0M at a B valuation
The pros and cons of playing Pokémon Go while traveling Pokémon Go may alter the way some people travel. Hotel packages and tours are already working to lure fans of the augmented reality game. Source: Hotel Marketing The pros and cons of playing Pokémon Go while traveling
Latest trend in hotel brands: Not to be a brand at all While in the past, big chains sold themselves on consistency, today they are pushing one-of-a-kind properties over cookie-cutter rooms. Source: Hotel Marketing Latest trend in hotel brands: Not to be a brand at all