Unfazed Expedia ‘can grow through any disruption’ While there is a lot to worry about in travel at the moment, Expedia’s top management team was unfazed as it presented its latest financial results to one of the world’s toughest audiences. Source: Hotel Marketing Unfazed Expedia ‘can grow through any disruption’
IHG claims direct booking success InterContinental Hotels Group’s latest attempt to wrestle back some control from online travel agencies is proving a hit with customers. Source: Hotel Marketing IHG claims direct booking success
OTAs vs hotels: why ‘an old and tired story’ keeps running Cost of acquisition driving direct business and keeping up with technology are the three things that keep a lot of hoteliers awake at night. Source: Hotel Marketing OTAs vs hotels: why ‘an old and tired story’ keeps running
Buying your way to the top of OTAs By optioning to use specific programs present on certain online travel agencies, a hotel can improve their visibility in both instances thus yielding the opportunity for a property to amass more revenue. Source: Hotel Marketing Buying your way to the top of OTAs