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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Digital hotel marketers deal with shifting landscape

Digital hotel marketers deal with shifting landscape With issues such as the growing power of OTAs, rising customer acquisition costs, a shifting media and advertising landscape, some marketers in the industry say one of their biggest obstacles remains helping executives truly understand what they do and why it’s so important. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The biggest changes to hotel rewards programs in 2015

The biggest changes to hotel rewards programs in 2015 It’s not just the frequent flier world that had a bit of a shakeup this year. Hotel companies and their corresponding loyalty programs delivered some big changes in 2015. Here are some of the defining moments that caught road warriors off […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Millennials to hotels: Stop trying so hard!

Millennials to hotels: Stop trying so hard! Marriott’s Arne Sorenson or hotel revolutionary Ian Schrager aren’t spring chickens by any means, but that hasn’t stopped them from trying to lure 18 to 32 year olds into staying in their hotels with the record players and street art they think every […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Happy 2016!

Happy 2016! Source: O&B Athens Boutique Hotel Happy 2016!

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Categories: Marketing Articles
Posted by OB Athens
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