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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Women book business travel earlier, saving companies millions

Women book business travel earlier, saving companies millions The demand for business travel is gender-independent, but men and women demonstrate different travel habits that impact the bottom line. But what about when planning travel? Do gender differences show up there, and if so, how? Source: Hotel Marketing Women book business […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How Starbucks sees loyalty programs evolving

How Starbucks sees loyalty programs evolving In this age of interaction, consumers are leaning toward highly personalized loyalty programs. This week, Starbucks released a revamped rewards program and app to meet that emerging demand. Source: Hotel Marketing How Starbucks sees loyalty programs evolving

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotels craft inviting image with user-generated content

Hotels craft inviting image with user-generated content With 40% of millennials relying on user-generated content to determine their travel plans, Luxury Hotel brands have begun integrating UGC more broadly across site pages. Source: Hotel Marketing Hotels craft inviting image with user-generated content

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How Hilton is rising to the challenge of personalisation

How Hilton is rising to the challenge of personalisation While data and analytics are quite complicated pieces of the process, the most complicated is changing people and processes, says Jonathan Wardman, VP CRM, Hilton Worldwide who, in this presentation, outlines a framework for tackling the challenge. Source: Hotel Marketing How […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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