Can direct-booking campaigns end up with both sides declaring victory? Shifting hotel bookings to their own websites is clearly a positive for the large hotel chains, but online travel agencies could actually come out ahead, as well. Source: Hotel Marketing Can direct-booking campaigns end up with both sides declaring victory?
A year after Lufthansa’s GDS surcharge, Sabre sees no big impact Just over a year after Lufthansa Group implemented a surcharge on GDS bookings, the distribution strategy has not had any “meaningful impact” on Sabre, CEO Tom Klein said during the company’s third-quarter earnings call on Wednesday. Source: Hotel Marketing A year after Lufthansa’s GDS surcharge, Sabre sees no big impact
Hotels want guests to experience ‘luxploration’ Starwood Hawaii, comprised of 11 hotels across the five islands, has dubbed the idea that travelers want adventurous experiences with a posh edge “luxploration.” But the word goes beyond a marketing gimmick. Source: Hotel Marketing Hotels want guests to experience ‘luxploration’
Google’s travel business already twice the size of Expedia’s Why would Google want to become an online travel agency when its existing travel-advertising business – including all of those paid links that dominate its search-results pages – likely produces more revenue than the Priceline Group, TripAdvisor, and Ctrip combined? Source: Hotel Marketing Google’s travel business already twice the size of Expedia’s