TripAdvisor Instant Booking shows ‘slight’ improvement but it’s still ugly TripAdvisor released its second quarter results and missed analysts’ expectations on both earning per share and revenue. The company saw its revenue per hotel shopper fall 19 percent year over year. Source: Hotel Marketing TripAdvisor Instant Booking shows ‘slight’ improvement but it’s still ugly
TripAdvisor votes for apps over the mobile Web The hotel booking and review site aims to handle users regardless whether they visit through its apps, the mobile Web, tablets or desktop but TripAdvisor CEO Steve Kaufer sees apps as the future. Source: Hotel Marketing TripAdvisor votes for apps over the mobile Web
Mobile accounts for 52% of digital travel-related browsing Adobe released its Mobile Travel Report, which analyzed more than 15 billion visits to major U.S. travel, airline and hotel websites between 2014 and 2016. Source: Hotel Marketing Mobile accounts for 52% of digital travel-related browsing
Direct now cheaper than OTAs for majority of hotel searches? Checks on over 200 million price comparisons between supplier-direct and intermediaries for hotels around the world has found the hotel website is starting to turn things around, at least in terms of displayed rates. Source: Hotel Marketing Direct now cheaper than OTAs for majority of hotel searches?