For Expedia ‘mobile’ in 2016 must become everyone’s job

According to Expedia’s Chief Marketing Officer David Doctorow, there is no such thing in 2016 as a mobile team. Mobile is the whole team. That mindshift has to happen and it needs to be accompanied with real behavior changes, real goals changes, real process changes.

Source: Hotel Marketing
For Expedia ‘mobile’ in 2016 must become everyone’s job

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