GDS channel’s growth outpaces hotels’ direct bookings

Hotels’ direct booking programs have an effect on revenue and occupancy, with a first quarter increase of 0.8% in bookings compared with the same period last year. However, the GDS channel increased by 1.3 % during the same period, a rate that is 60% greater.

Source: Hotel Marketing
GDS channel’s growth outpaces hotels’ direct bookings

About markus busch hotelmarketing com