Hilton checks in millennial-friendly hotel brand with mobile-centric features

Hilton is ramping up to target millennial travelers with the introduction of its midscale Tru by Hilton brand, which possesses a digital-first mentality with features such as mobile check-in, room selection, keyless room entry and a reimagined front desk.

Source: Hotel Marketing
Hilton checks in millennial-friendly hotel brand with mobile-centric features