Hotel direct booking campaigns won’t hurt Priceline and Expedia says study

Hilton and Marriott’s substantial advertising campaigns to entice direct bookings on their websites and to steal share from online travel agencies does not mean the sky is falling for sites such as Expedia, Booking.com and Ctrip, according to a new study.

Source: Hotel Marketing
Hotel direct booking campaigns won’t hurt Priceline and Expedia says study

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