How Booking.com and Expedia build their traffic online

We know OTAs have been spending a fortune on Google AdWords for years. But with 20-30% of their online advertising budget allocated to metasearch, Trivago, Kayak and TripAdvisor today deliver a similar share than paid search for the OTAs, and it’s growing.

Source: Hotel Marketing
How Booking.com and Expedia build their traffic online

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