Marriott scores 69% mobile engagement rate with social-enabled loyalty campaign

As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take a photo of its Super Bowl-branded bus and post it to Twitter in exchange for Marriott Rewards points.

Source: Hotel Marketing
Marriott scores 69% mobile engagement rate with social-enabled loyalty campaign

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